Stadium Goods

Marketplace development for a premium sneaker and streetwear brand to deliver a splendid customer experience.

2,8M

followers on Instagram

$3M

in sales during the Single's Day 2017

3,5M

webstore visits

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Business environment

The word "fashion" has always been associated with something "new". But the definition of what "new" means today is changing. Second-hand, vintage fashion or resale markets have been popular for a long time. And now, with the rise of ecommerce development, they caught their second wind. Forbes Magazine predicted resale of fashion goods, such as sneakers and other collectibles, could reach $6B in sales by 2025.

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Project brief

Farfetch-owned Stadium Goods is a premium sneaker and streetwear marketplace offering a huge collection of rare and authentic goods by Nike, Air Jordan, Adidas, Supreme, and other brands.

Stadium Goods's goal was to upgrade the currently run marketplace and make it easier to use for both customers and sellers. They've partnered with Grinteq to deliver a smooth and well-optimized digital experience.

Services

Development
Integration
Design

Tech

RoR
Javascript
React.js
Discuss my project

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Challenge

Stadium Goods has opened its doors in 2015 as an offline store. For 6 years of its operation, it turned into an extensive sneaker reseller, with 3,5 million website visits monthly. The growth of sales volume, as well as the broadening of market coverage, resulted in upcoming software updates. Amidst a number of goals, it was critical to add new integration in order to start selling on the European market and be able to handle complex payment flow. Also, to simplify the purchasing processes, the new functionality had to be added to the list.

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Results

During the long-lasting enjoyable engagement with Stadium Goods, our software developers found a few pairs of rare sneakers and helped the client with (including but not limited to):

  1. Rewriting the intake flow from pure Rails REST+jQuery to GraphQL+React+Relay Modern. As a result, the intake process was simplified, and consignors were enabled to operate with a single product instead of groups with a less wait time of the shipping start.
  2. The Stripe integration updates to support 3D Secure and Payment Intents flow. The platform became available for the European market and the process of payments cancellations became simpler.
  3. UI refactoring of the shipment flow and movement from instant print label generation to a sync generation in the background. The changes improved the UX and fixed the number of server errors. The implementation of packing slips allowed to decrease the number of boxes with incorrect products inside.

These are several samples of all the changes that altogether ultimately affected the overall customer experience, contributing to Stadium Goods's technical strategy and market share growth.

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