The whole world is enjoying the last part of Craig’s Bond series. What if instead of tracking down a kidnapped MI6 scientist, ex-007 would be asked to complete another task — to choose the best ecommerce platform for his store?
It was a mind-blowing 2020 when the world faced a new treatment: pajamas replaced evening outfits and toilet paper turned into a first need luxury item. This made the greatest brands of the world combine their strengths to find the solution and prevent the elegance catastrophe.
They suddenly called to mind one Luxury Hero, with a suit fitting like a glove, and Aston Martin shining like a diamond. Guess who? You're right, it's Bond. James Bond.
Being retired to Jamaica, he was about to start his own business. He gladly accepted the challenge but didn't have much time to spend on ecommerce store development. Besides, he didn't even know where to start. The only thing James knew — he had to get the new online store up and running quickly and without bugs. So...
Okay, Mr. Bond, we're here to help. Let's consider several popular solutions to choose from for your luxury store. These are: Shopify, Shopify Plus, Adobe Commerce / Magento, and SFCC platforms.
Created by a group of snowboarding lovers, Shopify is now one of the best ecommerce platforms for small businesses with over 1,000,000 businesses among its users. Between 2016 and 2019, the company generated $319bn in revenue and almost doubled its stock market in a few months of 2020, gaining nearly 11% of the total ecommerce market share.
Apart from the shared love for snowboarding, 007 would appreciate:
Among the cons, that James may consider, are:
Price: $29-$299 per month
Best for: small to mid-sized level business
Used by: Kirrin Finch, Meso Goods, Brooklyn Museum
If Mr. Bond thinks that Shopify isn’t enough for his plans, he should consider Shopify Plus with more built-in functionalities and benefits.
Shopify Plus is like an ”all-inclusive” resort in the world of ecommerce:
Price: starting at $2,000 / month
Best for: mid-sized to large businesses
Used by: Lindt, MVMT, Heinz, Nescafe, Kylie Cosmetics, Victoria Beckham
Given Mr. Bond's global recognition, he might need a more powerful solution to maintain a huge volume of transactions.
Demandware was founded in 2004 and acquired by Salesforce in 2016. The company was subsequently renamed Salesforce Commerce Cloud. If James Bond has no time to waste on designing and building his store, he should hire a professional Salesforce developer.
Salesforce unites marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers its entire suite of connected apps. It’s definitely the most flexible and scalable SaaS choice for large sellers.
Price: for small businesses $25-$1,250 per month; for large businesses $200,000+ per year.
Best for: B2B ecommerce and brands with no web experience
Used by: Adidas, Schneider Electric, T-Mobile, Toyota, L’Oréal Americas
Adobe Commerce or Magento is an open-source solution that brings together digital commerce, order management, and predictive intelligence into a unified commerce platform, enabling shopping experiences across a wide array of industries.
More than 250,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $224 billion worth of goods have been sold through Magento-based systems during last year.
Price: the Open Source version of Magento is free, Magento Commerce/Cloud costs start from $24,000 annually
Best for: enterprise-level ecommerce
Used by: Nike, HP Inc., The North Face, Ford, Helly Hansen.
A variety of platforms presents an array of opportunities — each fitting your specific needs.
So, to choose wisely, James has to think through his business goals and calculate available resources. We do hope he succeeds with whatever choice he makes.
For more detailed analysis — James is more than welcome to download the Ultimate Guide, which compares the technical capabilities of Magento, Shopify, and SFCC platforms.
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