Daria Maximenko

July 29, 2020

Which Ecommerce Platform to Choose? The 007 helps to answer

While the whole world is waiting for the last part of Craig’s Bond series and wondering if his character would survive, we decided to write a happy ending of this story beforehand.

No time to die

Yes, we believe that James Bond would live till he becomes old and bald.

Don’t you? 😉

And yes, we think that this man deserves to have some rest. And let’s admit it - he has surely considered retiring and starting his own business.

But what type of business can be successfully managed by Mr. Bond?

Let’s suggest to him to launch a luxury brand that sells premium quality suits, shoes, and accessories for men, or Bond Wannabes.

And like any modern entrepreneur who’s got no time to waste, he would probably decide to start an eCommerce business (damned technologies!).

But what ecommerce platforms can the 007 choose from?

1/ Shopify

Created by the group of snowboarding lovers, Shopify is now a leading ecommerce solution that has over 1,000,000 businesses among its users. Between 2016 and 2019, the company generated $319bn in revenue and almost doubled its stock market in a few months of 2020.

What James would love

Apart from the shared love for snowboarding, the 007 would appreciate its simplicity and setup easiness (although he is a pro at everything), from web hosting all the way to frontend design, and hundreds of “Plug-and-Play” integrations, from analytics to inventory management to pricing apps, that enable its users to build a turn-key ecommerce website with all functionalities needed to successfully run and control any online business.

Plus, Shopify offers its own in-house payment platform and 24/7 customer support.

What James wouldn’t love

All the cons that James may face when starting to work with Shopify are mostly associated with additional costs:

  • Product variants are limited to three attributes (size, color, and material);
  • Free features are limited, and paid integrations are necessary to provide the store with certain essential functionalities;
  • Template design customization is also paid;
  • 0.5 - 2% in external gateway fees (not Shopify Payments).

Price: $29-$299 per month

Best for: small to mid-sized level business

Used by: Kirrin Finch, Meso Goods, Brooklyn Museum

2/ Shopify Plus

If Mr. Bond thinks that Shopify isn’t enough for his plans, he should consider Shopify Plus with more built-in functionalities and benefits.

What James would love

Shopify Plus is like an ”all-inclusive” resort in the world of ecommerce. No retainer fees for consultants, system integrators, and developers; user-friendly account management (no need to ask Q for help), fast way to replatform, and unbounded bandwidth.

What’s more, James can automate the majority of processes with an extension called Shopify Flow. Tasks automation rocks, especially in case he is suddenly called for a secret mission one more time (who knows).

What James wouldn’t love

It may sadden Mr. Bond that Shopify Plus’s monthly subscription fee will match the price of his favorite bottle of Martini.

Despite the “all-inclusive” status, some of the plugins and extensions are still paid.

Price: starting at $2,000 / month

Best for: mid-sized to large businesses

Used by: Lindt, MVMT, Heinz, Nescafe, Kylie Cosmetics, Victoria Beckham

3/ Salesforce Commerce Cloud

Given Mr. Bond's global recognition, he might need a more powerful solution to maintain a huge volume of transactions.

Founded in 2004, Demandware was acquired by Salesforce in 2016 for $2.8B. The company was subsequently renamed to Salesforce Commerce Cloud.

If James Bond doesn't wanna waste precious time on designing and building his store, he can entrust this piece of work and hire a Salesforce developer.

Salesforce unites marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers its entire suite of connected apps.

It’s definitely the most flexible and scalable SaaS choice for large sellers. Does the 007 have enough ambition to become one of them?

What James would love

With Salesforce Commerce Cloud, users can sell across digital and physical channels. This is an important advantage for Mr. Bond, because he can’t sell premium, tailored tuxedos online (not yet).

In addition, its integrated AI system gives brands deep insights about their customers’ behavior and helps find ways for further growth.

A big advantage is that Commerce Cloud acquires a mobile-first approach. Everything from reporting to inventory management is made effortless and easier with mobile.

The platform is super stable - millions of transactions can be processed without any issues.

What James wouldn’t love

It’s always hard to rely on third parties, but the 007 must realize they are as cool in software development as he is in his job.

Sure, he needs to spend some time searching for the ideal team of developers for your project, but he hardly can build a Salesforce online store with his own hands.

Another issue is that the expert community here is relatively small, so sometimes sellers may face some difficulties with customer support.

Not to mention, the more he sells, the more he pays. Is it fair enough?!

Price: for small businesses $25-$1,250 per month; for large businesses $200,000+ per year.

Best for: B2B ecommerce and brands with no web experience

Used by: Adidas, Schneider Electric, T-Mobile, Toyota, L’Oréal Americas

4/ Magento

Acquired by Adobe, Magento is an open-source solution that brings together digital commerce, order management, and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.

More than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019.

What James would love

  • A large community of partners and developers that offer support;
  • Highly customizable and flexible solution;
  • Possibility to pick your own hosting and choose the most suitable server;
  • Powerful marketing, SEO and catalog-management tools;
  • Tons of available free and paid plug-ins;
  • Mobile friendly.

What James wouldn’t love

If James decides to replatform, it will be one of the worst days of his life.

Ok, it’s a joke!

But the Magento migration issue still remains the main con. And just like with SFCC, much of the common success depends on highly skilled Magento ecommerce developers.

Price: the Open Source version of Magento is free, Magento Commerce/Cloud costs start from $24,000 annually

Best for: enterprise-level ecommerce

Used by: Nike, HP Inc., The North Face, Ford, Helly Hansen.

Ladies and gentlemen, place your bets

Although we don't exactly know if James Bond has time to die, we hope he will be able to read our article and choose the ideal solution for his future business.

Which one do you think Mr. Bond would choose? 🤔

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Magento vs Shopify vs Salesforce Commerce Cloud- what to choose? Download the Ultimate Guide: Ecommerce Platforms Comparison >>>

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